Big4 Holiday Parks launches first work from Pangea and Untangled
Big4 Holiday Parks has launched its ‘Go Big’ campaign, in the first work from its newly appointed agency partners.
Developed by creative agency The Pangea Agency and strategy agency Untangld, the campaign comprises a series of commercials depicting the story of fictional customers in mundane, everyday situations, as they decide to ‘Go Big’ on their next holiday.
As the customers press the ‘book’ button on the Big4 website, their lives are dramatically switched into Big4 Holiday Park mode.
BIG4 Holiday Parks head of marketing, Tash Prendergast, said the fun ads capture the kick of joy felt once a Big4 Holiday