Outdoor Gear Sales Soar on JDDJ over the China National Day Holiday
by Vivian Yang
More than 160,000 “Suqian Hairy Crabs” were sold on JD.com in less than three weeks during the first Harvest Carnival and Shopping Festival of Agricultural Specialties this September. The crabs emerged as a top-ranking best-selling category on the platform during this crab season, marking another milestone for JD in empowering high-quality yet less well-known agricultural products, an ambitious goal the company has set for itself in contributing to China’s rural revitalization on its own terms.
Suqian, a humble city in northern Jiangsu province, is blessed with variegated waters including the Hongze and Luoma lakes. These lakes are