The Return of International Family Travel & The Rising Influence of Gen Alpha
With borders open and travel restrictions lifted in many locations, international travel is on the rise. As we look toward 2023, targeting international travelers presents a strong opportunity. One sector of travelers making a big return, and increasing their budgets, is families. This means it’s more important than ever to understand what families care about when traveling in order to effectively connect.
The growth of international travel
Data from the 2023 Traveler Value Index shows that the desire to travel internationally is on the rise. Almost half of consumers are likely to book or have booked an international trip for