Starbucks debuts new whole bean coffee packaging in Canada
For the first time in 10 years, Starbucks is debuting new whole bean coffee packaging designs inspired by the people, moments and experiences associated with each blend. Created by Starbucks talented design team and still the same delicious coffee our customers enjoy, each packaging redesign tells a unique story about the coffee roast’s origin and tasting notes.
Designing a new core coffee bag can be a daunting task. Unlike seasonal coffees such as Starbucks® Christmas Blend (or even holiday cups!) core coffee packaging does not change every year. In fact, the design is intended to last at least 10