Royal Caribbean’s new cruise ship aims to be the ideal vacation for young families
Royal Caribbean is betting big on young families with its newest, biggest cruise ship, Icon of the Seas.
When the 7,600-passenger vessel launches in 2024, the line hopes it will create “the best family vacation in the world,” according to Michael Bayley, the line’s president and CEO — the kind of no-compromises, something-for-everyone experience that will create believers out of cruise skeptics, lure well-heeled families away from their beloved land resorts and finally give parents some much-needed relaxation time.
If Royal Caribbean can pull it off, Disney should be scared.
TPG got a sneak peek into what the line plans