SBTA names new general manager
Fredrik Hermelin
Fredrik Hermelin

The Swedish Business Travel Association (SBTA) has recruited Fredrik Hermelin as its new general manager.

Hermelin, who is currently senior director, global sales at CWT Meetings & Events, will join SBTA in April to take over from current general manager Lotten Fowler, who has held the position for the past 12 years.

The organisation announced Fowler’s departure last October.

During his career, Hermelin has also worked at KLM, British Airways and American Express Global Business Travel before joining CWT in 2015.

SBTA chair Mats Lagerholm said: “We are very excited to have Fredrik onboard. His experience and enthusiasm give the board confidence that he is the right person to develop SBTA in the coming years.”